It was amusing to see the boost to traffic that my Sir Cliff Richard does a Ratner piece generated. Clearly the housewives favourite is a serious player on the internet, as he is in the flesh at his concerts with his frighteningly devoted fans.
As the pre-publicity intended, I did actually watch Sir Cliff's appearance on the 'F-Word' and unsurprisingly it failed to live up to the hype. While he might have been trying to make a valid point about how fake celebrity wines are, in the end I found it a rather crude attempt at humiliation as Ramsey tried to coax a swearword out of the singer-cum-viticulturist.
Sir Cliff kept his cool at least while on camera, but the sensible riposte would have been to say 'well, the wine may not be the best, but it's such a perfect match for your food'.
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