As ever with any major event, this provides the cue for individuals and brands to launch their own viral to try and piggyback the event.
Among the lettuces are a couple of gems:
- A surprisingly well produced Store Wars movie from The Organic Trade Association, featuring the likes of 'Ham-Solo' and 'Chew-broccoli'
- Burger King's latest viral smash the Sith Sense where a hilarious Darth Vader taunts you as he tries to read your mind
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