There have been a significant number of Google offerings of late as they extend this offering into mashups, desktop and extend the functionality of the mapping tool:
- Google Gears: allowing you to read your Google Reader RSS feeds offline with the technology open to external sites and services
- Purchase of Feedburner: feed distribution and management tools
- Google Mashup Editor: rival to Yahoo Pipes
- Google Mapplets: embed mini applications within Google Maps
- Purchase of Panoramio: geo-located photo sharing
All part of the battle for acquisitions and innovation between the big three of Microsoft, Yahoo and Google.
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