Where there's a will, there's a way (to advertise)
Those loyal readers that subscribe to this blog via an RSS feed or equivalent have been missing out. The longer term subscribers probably won't even know that the mother site now has a neat row of grey text ads decorating the top of the site.
The RSS-tinted world (explanation of RSS here, if you're interested) is reminiscent of the ad-free early internet, with just fresh content picked up by the feeds.
Just as you can't escape death and taxes, it was only a matter of time before the loophole got plugged. This week saw news that Overture is working with Feedburner to place its contextual ads into their feeds. This move will surely be widely copied as both publishers and the software providers fight for their share of the valuable advertising pie that pays at least some of the bills.