Thursday, November 04, 2004

The Mazda saga - who are you trying to blog?

The fall-out from Mazda's alleged attempts to hoodwink the internet public through an 'independent' blog continues. Mediapost provides a good summary of the unfortunate saga that ably demonstrates that while all publicity may be good publicity, when it comes to the internet, bad news travels much faster than bad.

The irony is that the content itself was largely harmless, consisting of the 'discovery' and posting of a few pretty average car ads, but it was the supposed duplicity that became the real story.

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