Chance to end your online identity crisis
Those in the UK that joined the internet revolution later than others (or those with particularly common names) have had to suffer the indignity of a split identity online. The thousands of john2365's out there are getting another opportunity to be referred to by their real name (provided they still remember it) with news that Hotmail.co.uk is being launched.
Whether the benefit of having a decent email address will outweigh the pain of telling all your contacts that you have changed email address is another question. No doubt the common names will be snapped up by those enterprising souls hoping to sell them straight back on Ebay, small print permitting or ignored (Hotmail are themselves auctioning off the most common for charity).
Those readers with an eye on future trends may well wonder whether they should even be bothering with email given news from tech-obsessed South Korea that email is for old people. In a survey, over two thirds of students rarely or never use email, prefering the more informal texting or instant messaging as the way to communicate. No doubt this is the same old story of when your Dad has something, it's just not cool anymore...