Thursday, September 09, 2004

Just how DO you follow a dancing chicken?

Burger King have tried to address the difficult question of how you follow up one of the weirdest and more original (OK, it's a spoof, but all the same...) viral campaigns in Subservient Chicken with a new spoof.

The Angus Diet is fronted no less a luminary than comedian Harry Enfield in good form as a self-help guru that clearly needs some help of his own.

It's a more mainstream offering than the dancing chicken and no doubt the use of the big star is a sign of increased confidence in the medium as a way of targeting those difficult-to-reach yoof customers.

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