Thursday, February 19, 2004

Move over Britney and Madonna, there's a new PR queen in town

Debate has been raging about whether Janet Jackson's 'wardrobe malfunction' was in fact a well/ill-chosen (delete according to today's whim) PR stunt. Ad Age recently featured an article from a PR firm praising it as a stunt saying 'It raises the bar for all of us' in a nice bit of PR for his agency who I've already forgotten the name of.

Despite an unlikely reported 200,000 complaints (that's some serious switchboard action), she has got her conveniently timed single to the no.1 slot, leaving us to wonder whether this is finally proof of the old PR adage that no publicity is bad publicity.

All this leaves me wondering just how long it will be until we start getting waves of publicity-desperate celebrity streakers?

What's that? Oh, yes... Jordan.