Friday, September 24, 2004

So that's where all the IPO cash is going

Not content with its parasitical relationship to the browser through the Google toolbar, it seems that Google may be putting all of that lovely IPO cash to good use in taking on a serious challenge. Google is rumoured to be planning a rival browser to Microsoft's dominant Internet Explorer.

Google has been steadily expanding its list of services from blogging (Blogger), to email (Gmail), to e-commerce (Froogle) and is in increasing competition with Microsoft, who have of course invested serious amounts in their revamped search capability.

Microsoft have shown that they know how to deal with browser competition in seeing off Netscape and it will be fascinating to see how this story develops in the coming months.

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