What next, cholesterol-reducing cholesterol?
Birthdays can be sobering times. Before you know it, you're the wrong side of 30 and looking down the barrel of belly expansion, high cholesterol and dodgy knees.
To counter the inevitable, I've started to take an interest in those little yoghurt things and Benecol spreads that all claim to lower my double-cream and red meat-fueled cholesterol levels, but now even my bread is chipping in with the goal of batting my poor health into the next 30 years through an attack on all fronts.
It all makes me wonder whether in the future even my cholesterol is going to start reducing my cholesterol levels?